The motherboard market is so bad that flagship boards are selling at entry-level prices — save up to 57% of premium motherboard designs while RAM prices surge



It looks like motherboard vendors are hurting badly. As Prime Day gets underway, we’re seeing some price discounts on motherboards that are frankly hard to believe. Take the flagship ASRock Z890 Taichi as an example, which is normally $460, but you can get it for a massive 56% off, bringing the price down to $200. When you see a discount that big (its previous low was $300), you know something is afoot.

That something is the price of RAM and SSDs. With prices high on those components, enthusiasts aren’t building new PCs, and buy extension, not buying motherboards. Motherboard sales have apparently dropped by as much as 37%, and vendors are massively cutting prices to get those numbers up.



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